While still a fraction of overall wine purchases, sales of canned wines have soared over the last couple years, doubling from 2015 to 2016 to $14.5 million, according to Nielson. Locally, Paso Robles-based Field Recordings and Porch Pounder are among the wineries experimenting with the alternative packaging.
“These delicious wines are ready to drink and easy to recycle without all the fuss of corkscrews and glasses,” said John Niven, Niven’s vice president of sales and marketing. “Cans make it easier and faster to enjoy and celebrate without pause.”
Tangent features aromatic white wines from Niven Family’s historic Paragon vineyards. The cool-climate sauvignon blanc is described as bright, silky and racy with flavors of green apple, lime, grapefruit and lemon zest. The rosé is a crisp, innovative blend of albariño and viognier with splashes of pinot noir, grenache and syrah.
The first shipment to the Niven tasting room at 5828 Orcutt Road sold out within days, but more are on the way and will be distributed locally and nationwide at $7.99 per 12.7-ounce can.
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