Business

Woodstock got wind of Beaverstock. Now Beaverstock must change its name.

Beaverstock, a two-day music and art festival put on annually by Castoro Cellars in Templeton, will be referred to as “the event formerly known as Beaverstock” until a new name is selected.
Beaverstock, a two-day music and art festival put on annually by Castoro Cellars in Templeton, will be referred to as “the event formerly known as Beaverstock” until a new name is selected.

Beaverstock, a two-day music and art festival that has been held the past four years by Castoro Cellars in Templeton, is changing its name, citing a cease-and-desist demand from Woodstock Music and Art Fair, which is claiming trademark infringement.

“The infringement is based on the name, tagline and use of the logo,” said Luke Udsen, head of the winery’s California sales and marketing. “Our logo was making a play on theirs, as was our tagline.”

On the advice of the winery’s attorney, Castoro will change the festival’s name later this month. In the meantime, it’s referring to the festival as “the event formerly known as Beaverstock.”

The festival will be held as planned Sept. 16 and 17.

“It will be run by the exact same crew in the exact same place and all that good stuff,” Udsen said.

Since 2013, Castoro Cellars has hosted the celebration of music, art and family-friendly fun for Central Coast music-lovers. Held in a natural amphitheater within the winery’s Whale Rock Vineyard, the festival features acts on two stages and offers an assortment of nonmusical activities such as art displays, crafts and yoga. A portion of the event’s proceeds are donated to a local charity every year. So far, donations have totaled about $50,000.

The winery began hosting live music in the early 1990s; the Beaverstock festival was first organized to celebrate Castoro Cellar’s 30th year of business.

Robert Shutt: 805-781-7902, @roshu42

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