Restaurant News & Reviews

SLO Donut Company thinks outside the box

SLO Donut Company makes nearly 90 flavors of doughnuts a day, from traditional favorites such as glazed, buttermilk and apple fritters to more unique fare like avocado/cream cheese, maple-bacon, and peanut butter and jelly. Read more »
SLO Donut Company makes nearly 90 flavors of doughnuts a day, from traditional favorites such as glazed, buttermilk and apple fritters to more unique fare like avocado/cream cheese, maple-bacon, and peanut butter and jelly. Read more » jmellom@thetribunenews.com

A lot of doughnut places take a cookie cutter approach to their recipes and layouts, but Jacob and Jesse Pickering really wanted to think outside the box when they opened their SLO Donut Company in October 2010.

In addition to serving up jolting java custom blended by Joebella Coffee, SLO Donut features such unique flavors as avocado/cream cheese, cereal-coated, pumpkin pie, a maple-bacon bar, and peanut butter and jelly. You can certainly also find traditional favorites such as glazed, buttermilk, apple fritters and the like, “but we’re making almost 90 flavors on a daily basis (availability depends on the baking schedule),” said Jesse Pickering, “and when we think of new things we’ll definitely try it out. It’s like a mad lab back in the kitchen.”

The vibe at SLO Donut is decidedly new school, catering in large part to a student population that needs a place to hit the books. In addition to being open 24 hours, there are counters, stools and plugs for electronic devices throughout, and although the soundtrack is energetic, it’s kept to a manageable level so patrons of all ages can study, read or surf the web with complimentary wireless.

“We just really wanted to create a space that was fun and current, where people would also want to stay and hang out, not just come grab their donuts and leave,” Pickering said.

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