There is not overwhelming support of the Tourism Marketing District among the lodging community in San Luis Obispo County. Support is demonstrated by the “submission (to the County Board of Supervisors) of a petition signed by the business owners that will pay more than 50 percent of this proposed levy.” In unincorporated SLO, this equals 34 out of a possible 1,035 lodging businesses.
This dollar vote majority allows the proposal to be considered by the Board of Supervisors. But, “the city council may adopt, revise, change, reduce, or modify the proposed assessment.”
If you oppose this lodging tax, disguised as a levy, your protest letter allows the Board of Supervisors to better gauge the people’s response. While only those noticed for this assessment’s protests are tallied, everyone’s opposition counts.
Bed and breakfasts, vacation rentals and RV parks have been excluded from the Tourism Marketing District’s conceptualization, and we have no presence in the focus study group. Yet if passed, unless the Board of Supervisors intervenes, we will be forced to participate.
If passed, Visit SLO will receive the full 1 percent of this levy with no oversight. Visit SLO estimates its revenue to increase from $900,000 to $2.8 million dollars annually. This Tourism Marketing District runs for five years.
Thank you for the opportunity to share some of my concerns.