Alzheimer’s Association activists Mel and Barbara Schwimmer of Cambria have been invited to ride on “The Boomer Express” train-themed float in the Rose Parade in Pasadena on Jan. 1.
Barbara Schwimmer is a third-generation Alzheimer’s patient who, as her disease allows, participates in association activities. Her husband also is an active advocate.
“It’s exciting,” Mel Schwimmer said, not only because it will be a thrill to ride on a Rose Parade float but also because “it’s another way for people to get involved, another way to increase the exposure” for the nonprofit health organization that funds research and provides support for Alzheimer’s patients and their families.
The float, a cooperative venture between the Alzheimer’s Association and the Pfizer drug company, is being created by Phoenix Floats designer Michelle Lofthouse.
Never miss a local story.
On the float, a floral banner below an elevated clock and above an old-time steam engine and passenger car is to read “It’s time to face Alzheimer’s estimated 1 in 8 boomers at risk.”
— Kathe Tanner