The annual Sunset Savor the Central Coast festival has gotten so popular that it needs a special license to hold its main event.
On Tuesday, the county Board of Supervisors will hear a request by the tourism bureau Visit San Luis Obispo County to obtain a temporary outdoor entertainment license for the festival’s main event, which will be held Sept. 27 and 28 at the Santa Margarita Ranch.
This is the fifth year for Sunset Savor the Central Coast, which highlights the culinary attractions of the region with winemakers, chefs, growers and artisanal food producers at a variety of sites over five days.
For the first time, organizers are expecting that the two-day main event at Santa Margarita Ranch will attract more than 3,000 people a day, the threshold for needing the permit. The festivities include wine, beer and food tasting; seminars; celebrity chefs and entertainment.
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County staff is recommending granting the license as long as a number of conditions are met. These include making sure the event has sufficient restrooms, parking, first aid and other health and safety precautions, as well as informing the immediate neighbors of the ranch that the event will occur.
“We are dedicated to working with you to ensure this event does not disrupt the quality of life you have grown to appreciate living in San Luis Obispo County,” said Visit San Luis Obispo County board chair Noreen Martin and Executive Director Stacie Jacob in a letter to neighbors.
Sunset Savor the Central Coast is a cooperative venture between Visit San Luis Obispo County and Sunset magazine. The event has grown steadily in popularity over the years. An economic analysis of the event by the San Luis Obispo firm Productive Impact showed it had an overall impact of $4.54 million in the county in 2013, an increase of 27 percent from the previous year.
The total number of people who bought one or more tickets to Savor events was 7,287 in 2013, up 5 percent from the previous year.
The supervisors’ discussion of Sunset Savor the Central Coast is scheduled for the afternoon. It is the last item on the day’s agenda. Anyone with questions about the event can call the dedicated event line at 286-6874.