Trying to keep up with transmitting important information in an age of constantly changing technology, Cal Fire is using social media to help the public to keep up with its activities.
Anyone looking for incident information can use Facebook, Twitter and YouTube and have text messages sent to their cellphones, according to a Cal Fire news release.
“Using the latest technologies allows us to keep the public up to date on what’s happening and gives us more ways to provide valuable information on how to prepare their homes and families well in advance of a fire,” said Janet Upton, Cal Fire’s deputy director of communications.
Upton noted that numerous social media accounts use the Cal Fire name or even present themselves as official sources but might be run by people not associated with the agency or a local fire department.
The official Cal Fire social media accounts are:
@Cal_Fire, @CalFire_PIO and @CalFire_SLO on Twitter.
To subscribe to cellphone text messages, text “follow @CAL_FIRE” to 40404.
The agency’s main website is http://www.fire.ca.gov .
In February, the agency launched a mobile version of its website, allowing easy access to incident information on smartphones.