Stacie Jacob, who had served as executive director of the Paso Robles Wine Country Alliance for seven years, has been named executive director of the San Luis Obispo County Visitors and Conference Bureau.
Jacob will serve as contract executive director for the bureau for the 2011-12 fiscal year. She recently resigned her position with the wine country alliance in order to start her own lifestyle marketing firm, Solterra Strategies LLC.
“Jacob understands the organization, is a proven marketer and works well with a Board of Directors structure,” said Noreen Martin, chairwoman of the Visitors and Conference Bureau. “She is poised to lead the VCB keeping focused on results. The primary focus is to implement the marketing plan to bring greater awareness to the tourism opportunities for San Luis Obispo County regionally, nationally and globally,” Martin said.