Peter Candela, who recently resigned as chief executive of the Morro Bay Chamber of Commerce, started Monday as the head of the Pismo Beach chamber.
He will start working on a five-year plan for Pismo Beach, said chamber board President Suellen Iness, who was interim CEO.
The chamber’s former CEO, Rebecca McMurry, resigned in May to move back to Washington state to care for her mother.
Candela, who was the Morro Bay chamber’s leader since April 2006, told The Tribune in late July that he felt he had accomplished what he considered his five-year plan in his four years there.
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Initial priorities for Pismo Beach include strengthening the chamber’s relationship with the city and other groups, reviewing its current events and making sure its more than 450 members’ needs are met, Candela said. He has started a plan with goals for the first week to 90 days.
Some events may be able to be extended to attract more tourists, Candela said.
“I want to make sure the tri-chamber network stays intact,” he said, referring to the relationship among the Arroyo Grande, Grover Beach and Pismo Beach chambers. “I want to make sure we’re a united voice, because that makes us extremely powerful.”
— Cynthia Lambert