Visit San Luis Obispo County — the nonprofit organization that handles countywide promotions — has announced it has a new president and CEO: Chuck Davison.
Visit San Luis Obispo County is responsible for the annual food and wine event Sunset Savor the Central Coast, in addition to other initiatives to showcase SLO County’s competitive advantages and establish a recognized countywide tourism brand.
The promotion places Davison — previously the senior director for Visit San Luis Obispo County — in a key role as the county creates a tourism marketing district, for which a final Board of Supervisors hearing is scheduled on June 10.
If the tourism marketing district is approved, the budget for Visit San Luis Obispo County will grow from $840,000 to approximately $3 million as a new funding structure — a 1 percent countywide assessment on each occupied tourist room rented overnight — replaces the current contributions from disparate business improvement districts across the county.
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Neighboring Santa Barbara and Monterey counties already have tourism marketing districts with annual budgets upwards of $4.8 million and 6.8 million respectively, Davison said.
Davison succeeds Stacie Jacob, who has served in the role as a contractor for the past four years and has decided to focus solely on her business, Solterra Strategies.
“Our number one priority is seeing the formation of the tourism marketing district through to completion,” said Davison, who has been working for Visit SLO County through his consulting business, Pure Navigation, since August 2014.
Davison and his family moved to the Central Coast in 2012 from Las Vegas, where he led the North America division of travel website Expedia.
Davison’s salary and benefits are currently being negotiated.