Paso Robles Mayor Steve Martin has launched a new Internet radio station called Voice of Paso “to promote the city’s news, events and people”— and tourism worldwide.
He developed it as a personal project through his Paso Robles-based advertising and marketing firm, S.W. Martin & Associates. It launched in August but was only recently announced.
The station, accessible at www.voiceofpaso.com, is not funded by taxpayer dollars, Martin said.
As of late March, Martin said, Voice of Paso had about 700 listeners, tuning in both locally and regionally from the Central Coast, Los Angeles and Monterey, as well as other locations. A few listeners have also been as far away as South Africa and Brazil.
The program offers morning newscasts Monday through Friday as well as weather forecasts, sports news and business reports. Martin also does free public service announcements for local organizations.
Martin has no employees or paid advertisers, he said, but he’s partnering with local news website http://pasoroblesdailynews.com under an agreement where he airs the website’s ads in exchange for the ability to relay the site’s news content on air.
Since Martin had much of the equipment and software needed to produce radio and TV commercials as part of his marketing firm business, he said the station’s startup costs were minimal.
Asked if he hoped to make a profit off the venture, Martin replied: "That would be nice. I think whether or not Internet radio can be profitable is one of the things I am trying to determine. In the meantime I am using it to promote the city ... and having fun doing it.”
Martin was elected to the Paso Robles City Council in 2012 and to the mayor post in 2014. He has 30 years of experience in the communications industry including corporate communications, radio, television, newspaper, publishing, Internet design and public relations. He also served on the Paso Robles City Council from 1987 to 1996, serving as mayor from 1988 to 1990.
To listen, visit www.voiceofpaso.com, or download computer, tablet and smartphone apps at www.live365.com or http://tunein.com/. Apps are also available for Wi-Fi-based home entertainment systems such as Roku.
To suggest programming content, email Martin at email@example.com.