Ancient Peaks Winery recently hired Amanda Wittstrom-Higgins as the winery’s vice president of operations.
Wittstrom-Higgins previously worked as vice president of sales and marketing for the winery, according to a news release. She is a fourth-generation Paso Robles native and graduate of Cal Poly. She has been with Ancient Peaks since the winery’s launch in 2007.
As the winery’s vice president of sales and marketing, Wittstrom-Higgins led year-over-year sales increases and ongoing distribution expansion, according to the news release. She was also instrumental in developing the winery’s direct-to-consumer sales, such as the winery’s tasting room operation and wine club program. She has also served on the boards of the Paso Robles Wine Country Alliance, SLO Wine Country Association and the San Luis Obispo County Visitors & Conference Bureau.
Ancient Peaks Winery is at 22720 El Camino Real in Santa Margarita.