Two businesses are set to open in Colony Square shopping center in Atascadero within the month: Juice Do It will take over the former Cold Stone Creamery location, and sports equipment retailer Go For It Sports will move from its old location in Atascadero.
The 1,200-square-foot juice bar will feature locally sourced raw and organic fruit and vegetable produce, as well as some smoothies, according to owner Marie Herron.
She had hoped to open Sept. 15, but plumbing setbacks have delayed that until late next week or early the following week, she said. Herron declined to disclose her investment in the new business.
Although she had been “juicing” — combining fresh and raw produce into juice drinks — on and off for several years, she was inspired to get more involved after watching the documentary “Fat, Sick, and Nearly Dead” by Joe Cross early this year, Herron said.
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While Juice Do It is a new venture for Herron, Go For It Sports owner Debbie Gower already has two businesses under her belt.
Now, Go For It Sports is ready for a change, she said. The store will move into the new location sometime in early October, but one of the store’s major new improvements might not be truly enjoyed until next summer: air conditioning.
“Our original location never had air-conditioning,” Gower said. “Trying to fit a customer with a wetsuit when it’s 105 degrees outside is pretty brutal — we decided we couldn’t go another summer without it, and when we found this new place was open, it just made sense.”
Another potential benefit of the move will be added foot traffic, she said.
“We’re hoping to get some more foot traffic (in the new space), kind of like our SLO store,” Gower said, noting that sales at SLO Bike and Run were slightly higher than those at the Atascadero store, mainly due to steady foot traffic through the area. (SLO Bike and Run is located at 883 Marsh St.)
Although the new space is significantly smaller than the old one — just under 3,000 square feet, compared with 6,500 square feet (including a 2,000-square-foot warehouse) — she said the business will be stocking about the same amount of product as before by using the space’s high ceilings for tall storage.
“This is not going to be a downsizing of our quality and quantity of product,” Gower said. Though she declined to disclose the exact cost of moving the store, Gower said that it “wasn’t a lot” because the space is new and the shopping center owner is finishing it to fit the business’s specific needs at no cost to her.