Pismo Beach brought in $1,088,089 in transient occupancy taxes, also known as bed taxes, in July, the highest recorded in a single month by any city in San Luis Obispo County.
That’s up 8.54 percent from the same month last year. And it continues Pismo Beach’s three-year trend of generating more than $1 million in July: In 2011 the city became the first in the county to break the million-dollar mark for transient occupancy tax revenue.
The beach town draws a large number of tourists in the summer months, and as such, typically has higher transient occupancy taxes than the rest of the county. The transient occupancy tax is a 10 percent tax on overnight hotel, motel, vacation rentals and recreational vehicle stays.
No other incorporated city in the county has brought in $1 million in a single month. San Luis Obispo, with a high of $699,845 this past July, is the next highest earner.
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San Luis Obispo, Morro Bay, Paso Robles and Arroyo Grande also reported individual record-setting months for July, according to numbers from Visit San Luis Obispo County, which monitors transient occupancy tax revenues in the county for tourism purposes.
Data for Grover Beach and Atascadero were not available because of differences in transient occupancy tax reporting schedules for those two cities.
Unincorporated towns in San Luis Obispo County brought in a total of $957,289 in July, a 30 percent increase from the same month last year.
With good starts to the 2013-14 fiscal year that began July 1, San Luis Obispo County cities are on track to continue the upward trend in annual transient occupancy tax revenue they began last year.
In the 2012-13 fiscal year, all cities reported total transient occupancy tax revenue increases, expect for Grover Beach, which decreased by 1.37 percent to $268,425, according to the Visit SLO numbers.
Arroyo Grande saw the greatest percentage increase — growing by 18.1 percent to $744,005 — but Pismo Beach was still the highest overall earner, generating more than $7.2 million.