Wine is the new vision for Atascadero's El Paseo Plaza, a small professional complex on Traffic Way downtown.
Radio personality David Wilson, whose family owns the site, has moved his southern California recording studio into the building and is inviting other wine-related tenants to join him.
Within the next six months, he plans to open up a retail store for wine-related products and bring in other shops such as a tasting room and a café, although no potential tenants have been disclosed.
The complex has seven spaces, each 1,200-square-feet; they were traditionally occupied by such professionals as accountants and mortgage brokers, Wilson said. “This was a great opportunity to position it into a more of a wine country center,” he added.
His four-year wine radio show, “Grape Encounters,” covers the people, places and spirit of the wine industry both locally and internationally with a special focus on humor and having fun, Wilson, 55, said. The show was previously recorded in Los Angeles and Palm Desert.
Wilson said he moved the show to the Central Coast because he “wanted a wine country that was a little more fun-loving and down-home.”
He also plans to open the venue to a studio audience for a chance to participate in the show. He’s reaching out to local wine tour companies to see if their guests would participate.
The show airs on nearly 30 stations, and the producers have eight new affiliates pending, officials said. Listeners can tune into the show on The Krush radio at 92.5 FM on Wednesdays at 5 p.m. and Sundays at 10 a.m., and streaming online at www.krush925.com.
Wilson said he is slated to headline a new wine blending event for Atascadero’s Sunken Gardens this fall. The event will invite professionals and amateurs to blend their own wines for a competition and tasting.
“The idea of the event is to teach people to have fun with their wines,” he said.