Pretty-Smith Vineyards & Winery on River Road in San Miguel is seeing renewed interest as the grape market is on the upswing.
Lisa Pretty, who owns and operates Pretty-Smith as what she calls a “one-woman show,” has dropped the price by $1 million since it was first listed.
The current asking price is $1.95 million.
“I’m hopeful this is the year I do get to do something different,” Pretty said. Once vice president for companies specializing in cryptography, she’s already begun moving into marketing and writing for wine publications.
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“Having done this for 12 years, it is physical and I am getting older. I am phasing out,” Pretty said of winemaking. “It comes down to so many wineries being on the market. They thought if I was serious about wanting to sell it, it would take a drastic price reduction. That’s money that comes straight out of my pocket.”
For several years, the market for high-end properties like Pretty’s has been lethargic, said Pete Dakin, owner of Re/Max Parkside Real Estate. He estimates as many as 10 local wineries are listed.
But those in the wine industry who have watched the price of grapes suddenly rise in the past year are starting to shop for “premier grape ground,” Dakin added.
“Lisa’s has a lot of plantable ground, which all of a sudden is important,” he said. “Two years ago, that didn’t matter.”
Her property includes a winery able to produce up to 10,000 cases a year, a tasting room and a 3,000-square-foot house.