Leather goods retailer Coach opened a factory store Friday at the Pismo Beach Premium Outlets.
Coach email subscribers were sent a 30-percent-off coupon for the store's opening weekend.
Store hours are Monday through Saturday, 10 a.m. to 9 p.m., and Sunday 10 a.m. to 7 p.m.
According to the company’s website, there are currently 16 Coach Factory stores in California.
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The company sells handbags, shoes, jewelry, clothing, wallets and other accessories for women.