Nearly a year after being bought by Rosetta Co., one of the nation’s top interactive advertising agencies, San Luis Obispo-based Level Studios has joined the Publicis Groupe, the third largest communications group in the world.
Level, which specializes in digital integrated marketing and product development, was acquired in September by Rosetta for an undisclosed sum, and now operates as Level, a Rosetta Co.
The move was designed to expand the company’s reach and power within the digital space.
The acquisition of Princeton, N.J.-based Rosetta, which employs more than 1,100 people in the U.S. and Canada, by Publicis Groupe for $575 million in cash is expected to be complete Jan. 1.
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Rosetta, along with Level, will join Publicis Groupe as an autonomous, independent brand. Publicis, with activities spanning 104 countries on five continents, provides a range of advertising services through three main global networks, including Leo Burnett, Publicis and Saatchi & Saatchi, as well as numerous other agencies.
As part of Publicis, Level will be able to work with those brands, “further expanding our capabilities to serve our clients and partners on a global level from San Luis Obispo, which means more hiring on the Central Coast,” said Alexandra League, Level spokeswoman.
Level continues to be integrated into the Rosetta brand, League said.
Tom Adamski, Level president and CEO, will continue to lead the West Coast initiatives of Rosetta, which has offices in New York, Cleveland and California. The California offices are located in San Luis Obispo, Los Angeles and San Jose.
Rosetta, along with Level, employs 147 people in San Luis Obispo, and that number should continue to grow, League said.
“There’s some potential new space we’re looking to secure to accommodate the existing team as well as new hires,” she said.
League could not provide an estimate for how many jobs would likely be created, but she said they would be head-of-household jobs across a variety of disciplines, including technology, creative/graphic design and business.