Serendipity Unique Home & Garden, a new retail shop featuring repurposed antiques, has opened in the Village of Arroyo Grande.
Owner Karrie Machado of San Jose welcomed her first customers at a grand opening May 1.
Machado and her husband, Stanley, own two commercial cleaning businesses in the Bay Area. Stanley Machado’s family has owned a ranch in San Luis Obispo County for more than a century, Karrie Machado said.
“I like antiques, but in a repurposed fashion,” she said. “I like them to be updated. I like finding things, finding little treasures.”
At Serendipity, customers can find items such as tables and chairs, lighting, pillows and plants for the home. There are also gift items and art, she said.
“I want people to know that we focus on a lot of local artists,” Machado said. “We try to bring in people from this area and really feature their stuff.”
Machado, who works with Charlotte Verdini, her creative director, Steve Morkovitz, Gretchen Anderson and Jana Saputo, said this is her first retail venture.
While she was concerned about opening a business in the midst of a difficult economic environment, she said it was important to offer the kind of inspirational place that would give people a feeling of escape.
“And the price point needs to be really good, otherwise they won’t feel like they have found a treasure,” she added. “People want to be able to go home and not feel guilty about purchasing something. It’s tough to do. We have to buy smart, so we can sell at a good price.”
Machado said she decided to open her store six months ago, but had to wait for the right space to open up.
“I wanted to be in the Village the whole time,” she said.