The San Luis Obispo Planning Commission will consider amending the city’s general plan today for three properties along Calle Joaquin, including Motel 6, AAA and the now vacant Starlet Café.
America’s Tire Co., which plans to open a store at the site previously occupied by the eatery at 1443 Calle Joaquin, has requested the city change the land-use designation of the site from tourism/commercial to services and manufacturing.
The company is proposing to demolish the existing 2,835-square-foot Starlet Café building so it can construct a new 6,947-square-foot commercial building on the north end of the lot to sell and install tires. The area is surrounded mostly by car dealerships.
City staff has asked that the adjacent properties, Motel 6 and AAA locations, be rezoned to keep land use in the area consistent — noting that businesses geared toward tourists are now mostly located on the west side of Calle Joaquin.
The Motel 6 and AAA, which combined employ about 45 people, would be allowed to continue operating at their existing properties. However, the new zoning would allow AAA to rebuild or expand in the future — something it is currently not allowed to do.
A special consideration for the Motel 6 site will be examined. It would allow the motel to rebuild to its current size should it be redeveloped in the future, but prevent it from expanding.
Two properties to the south of the site, Zaki’s Golden Waffles and the AMPM gas station and minimarket, will stay designated for tourism/commercial use.
The City Council, which must approve all amendments to the general plan, will review the proposed changes and the Planning Commission’s recommendation in April.
— AnnMarie Cornejo
Several San Luis Obispo County advertising and design agencies were recently recognized at the 2011 Coastal California ADDY Awards, which assessed entries from Santa Barbara, Ventura, San Luis Obispo and northern Los Angeles counties. The ADDY competition recognizes and rewards creative excellence in advertising, according to its website. Nationally, 50,000 ADDY entries are submitted each year.
20/20 Creative Group in San Luis Obispo won a gold award for a campaign for Farm Supply, as well as two silver and three bronze awards for other projects.
Barnett Cox & Associates of San Luis Obispo won two gold awards for work done for Cal Poly as well as six bronze awards.
Juice Marketing and Advertising of Paso Robles won a gold award for work with Hope Family Wines, a silver award for Central Coast Lavender e-commerce and four bronze awards.
Mental Marketing LLC of Templeton won a gold, “best of show,” and silver award for work for Seed, a silver award for a We Olive gift catalogue and two bronze awards.
Red Canary Productions in San Luis Obispo won a bronze award for work done for the History Center of San Luis Obispo County.
Verdin Marketing Ink won a silver award for its own Celebrate the Magic invitation and two bronze awards.
— Julia Hickey