Surprise is a common reaction to walking into Ocean View Furniture for the first time, according to Steve Semas, who owns the Morro Bay shop with wife Kathy. The beach town is the last place people expect to find a fashion-forward, contemporary furniture store.
And yet the Semases continue to evolve their style — a key to staying in business for 41 years. They have steadily moved from traditional to contemporary because of changing tastes in the county.
“People are more inclined to simpler lines now,” he said. “And even our older clientele lived in and enjoyed the type of 1960s design which is repeating itself now.”
Today’s furniture shoppers are looking for more than just good looks; they want comfortable pieces that fulfill multiple needs in the home, said Steve. This is one reason why the American Leather line of sofa sleepers is a top seller for the store.
“People are downsizing and changing extra bedrooms into dual-purpose rooms like offices and rooms for the grandkids,” he explained.
American Leather claims its comfort sleepers are as comfortable as a standard bed — no sagging, waferthin mattress or bar digging into your back. There are three mattress options: TempurPedic memory foam, softer gel mattresses, as well as a firmer option. Sizes range from cot to king.
The sofas that contain these beds sport clean, contemporary lines and a range of upholstery options including leather and microfiber. Pieces are delivered within four weeks from the factory in Dallas, or you can pay extra for rush delivery in 18 days.
The vast majority of chairs sold by Ocean View Furniture are swivel rockers, such as those by manufacturer Jessica Charles. According to Steve, they are space-savers. People can switch their focus between the television, fireplace, views and a conversation grouping without needing multiple seating.
The trend toward downsizing means people are also looking for comfort without bulk. So instead of the plush-yethulking recliners of old, the store offers a Norwegian line, IMG.
“They’re built so amazing, they fit the body and are very comfortable, yet they’re very stylized and thin, not overstuffed,” said Steve.
Ocean View Furniture also carries Whittier Wood furniture, which is built in Oregon from solid alder. Popular these days are beds with storage drawers beneath. A platform style, which doesn’t require a box spring, makes them more streamlined than traditional captain’s beds.
If you’ve visited Ocean View Furniture, you know that the Semases have a keen eye for design, evident in their stylish vignettes that integrate furniture with accents and art. Some customers buy an entire display and transplant it directly to their homes. But you can also bring the couple’s design expertise home by taking advantage of their interior design services.
Ocean View Furniture is at 2200 Main St. in Morro Bay, 772-4401.