About The Tribune and SanLuisObispo.com

Vineyard in Edna ValleyMission San Luis ObispoSurfers at the beach

The Tribune

3825 S. Higuera St.
San Luis Obispo, CA 93406-0112
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People you know, the paper you trust.


Founded in 1869 by District Attorney Walter Murray in what is now Mission Plaza, The Tribune is the oldest continuously operating business in the city of San Luis Obispo and one of the oldest enterprises in San Luis Obispo County. To learn more about The Tribune's history, browse our Facebook timeline »

Claim to Fame

The Tribune was the first newspaper to report that a Japanese submarine sank a U.S. oil tanker off the California coast on Dec. 23, 1941. The story was then suppressed by the secretary of war after it was also printed in The Cambrian and San Francisco Call.


Key Executives

  • Tom Cullinan, President and Publisher
  • Sandra Duerr, Vice President & Executive Editor
  • Valerie Vaz, Vice President of Advertising
  • Don Dodds, Vice President of Production & Audience Development
  • Devon Goetz, General Manager & Vice President of Human Resources

Contact a Tribune employee »

Coverage Area

San Luis Obispo County is located on California's Central Coast, approximately halfway between Los Angeles and San Francisco, and is home to about 276,443 people, according to a 2013 estimate. See map »


Subscribers are likely to be well-educated, affluent, slightly older and more white collar than the market average.


68,520 daily; 96,410 Sunday


27,408 daily; 38,564 Sunday

Average Monthly Web Traffic

  • 4 million page views
  • 536,000 unique visitors

Community Involvement

The newspaper supports numerous community events and organizations, including the California Mid-State Fair, Arroyo Grande Strawberry Festival, the City to the Sea Half-Marathon, Festival Mozaic, the San Luis Obispo International Film Festival, I Madonnari, the Paso Robles Wine Festival, Cal Poly Athletics, the San Luis Obispo Symphony and the Atascadero Wine Festival, in addition to many other smaller community events. The Tribune is also very involved with organizations such as the Food Bank, The San Luis Obispo Literacy Council, the Alzheimer's Association, the Downtown Association and the American Cancer Society. Many of The Tribune's employees support the community as members of local service clubs such as Rotary and the Chamber of Commerce.

Morro Bay Harbor FestivalPismo Beach car showCalifornia Mid-State Fair in Paso Robles