Football game to bring $300 million to Dallas

The Associated PressJuly 15, 2014 

— The Dallas area is expected to see more than 60,000 out-of-state fans and $300 million in spending when it hosts a college football championship game next year, according to state officials.

The Texas Comptroller's Office projected the economic impact this month for the NCAA Division 1 Football Bowl Subdivision National Championship Game when it approved a major events trust fund for the Jan. 12 game at AT&T Stadium in Arlington.

The trust fund is anticipated revenue — generated from taxes, including sales, car rentals, hotel rentals and alcohol — that's been set aside to help pay for expenses.

According to the Dallas Morning News (http://bit.ly/1t1C64g ), the reported the $10.7 million earmarked for the championship game is the eighth-largest sum in the trust fund's 10-year history. That's roughly equal to spending on the Final Four basketball tournament held at the stadium earlier this year.

An April report prepared for the committee projected $308.6 million in total spending and $16.1 million in tax revenue. Some factors used to calculate the numbers include ticket prices — expected to range from $200 to $800 — and a 10 percent chance that a Texas team will be in the championship game, which would decrease out-of-state attendance.

In securing the bid for the NCAA championship game, organizers promised a four-day series of events, including a concert series and pregame tailgating.

"This level of support combined with AT&T Stadium is what separated us from our competition," said Rick Baker, president of the Stadium Events Organizing Committee. "And guarantees that we can operate the national championship and series of events leading up to the game at a level that will set the bar for all future national championships."

Information from: The Dallas Morning News, http://www.dallasnews.com

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