The San Luis Obispo County Sheriffs Office is attempting a poke at residents funny bones in order to promote safety tips and emergency services.
Through a series of eight highly produced, 30-second-long public service announcements, the Sheriffs Offices Task Force on Public Safety is suggesting tips to keep residents safe in the event of a county emergency.
With impending disasters such as tri-tip tornadoes to cat and dog rainstorms, and a spoof featuring a familys teleportation evacuation plan, the commercials use humor to promote serious services such as the Reverse 911 call list and directions on what to do during a sounding of the countys early warning siren system.
In one commercial, a young girl makes sure to pack graham crackers and chocolate in her familys emergency evacuation kit ahead of a looming marshmallow monsoon.
We thought if we made them humorous, we could better attract peoples attention, said Sheriffs Office Spokesman Tony Cipolla.
The commercials were paid for by Pacific Gas & Electric Co., whose $75,000 donation to the Sheriffs Advisory Council in January 2013 established the Task Force on Public Safety, and produced by San Luis Obispo-based Verdin marketing.
The task force was created in response to a 2011 civil grand jury report that found that San Luis Obispo County officials could improve communication with the public on what to do in the event of an emergency.
The public safety announcements are airing on local television stations and can also be viewed on the Sheriffs Offices YouTube channel, http://goo.gl/er7LCO.