David Hunt, who owns Hunt Cellars in Paso Robles, is using his musical talent to help sell his wine. The winemaker, who self-published an album called Rhapsody in Red at the end of last year, told Forbes magazine in its May issue that he is selling about 8,000 cases of wine annually.
Hes pairing his album with six-bottle packages of his wines and holding dinner concerts regularly at the winery. He also sells the CD separately.
Hunt, who has been a musician all his life, told The Tribune that music inspires wine. It creates a mood that affects the sales of wine. If music is depressing, people dont buy.
So far, CD sales are going well. One woman bought about 30 or 40 of them last Christmas, each paired with a bottle or more of wine as gifts, he said.