SLO Marathon's economic impact estimated to be $3.06 million

acornejo@thetribunenews.comAugust 16, 2013 

The 2013 San Luis Obispo Marathon + Half was held Sunday, April 7.


The 2013 San Luis Obispo Marathon and Half generated a $3.06 million economic impact on San Luis Obispo County, according to a report released this week by event directors.

The April event drew 4,515 participants, up from the 3,143 contenders in the inaugural marathon in 2012. An additional 2,155 people accompanied them for the event.

The average economic impact generated per participant was estimated to be $677, with a total of $2.3 million spent by people attending the marathon and those that came with them, according to the report compiled by Productive Impact LLC of San Luis Obispo, based on data collected from participants in a survey after the event.

The $3 million includes $789,581 spent by Get Off the Couch Potato Sports Productions for operational costs.

The event generated $48,994 in transient occupancy taxes, also called bed tax, and $83,078 in sales tax.

The largest influx was the $494,396 spent in lodging by participants and their guests, followed closely by the $477,713 spent on food and beverages.

“We’re extremely happy about the growth of all of our races, the addition of the Children’s Fun Run and the large economic impact it creates for the community,” said Heather Hellman, event director. “Sixty percent of our participants come from out of the area to stay in our hotels, eat in our restaurants, and buy from our local shops. This helps generate the taxes that supports our city infrastructure, fire, police, roads and many other organizations.”

The study also found that this year’s participants arrived earlier and stayed longer, averaging close to two days, than the prior year. The average household income of all the participants was $118,517.

In addition to the economic impact, the charity beneficiary of the race, the Leukemia & Lymphoma Society’s Team in Training, raised $500,000 to help find a cure for blood cancers.

The 2014 San Luis Obispo Marathon will be held April 25 to 27.

Reach AnnMarie Cornejo at 781-7939. Stay updated by following @a_cornejo on Twitter.

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