Winemaker Mike Sinor buys Bassi Vineyard in Avila Valley

jlynem@thetribunenews.comJuly 26, 2013 

Mike Sinor and his wife, Cheri LaVallee-Sinor, with their kids Esmee and Tomas, in 2007, shortly after starting their own wine label, Sinor-LaValle.

JAYSON MELLOM — The Tribune

Mike Sinor, one of the Central Coast’s highly regarded winemakers, is now owner of Bassi Vineyard in Avila Valley.

He bought the 112-acre property in April. Only 30 of the acres are producing vineyards, mostly for pinot noir, syrah, chardonnay, pinot gris and Albarino.

“It had been on my radar for awhile,” said Sinor, who declined to disclose the purchase price. “We have owned a small winery since 1997, and now we have an estate vineyard. It was a logical progression for the company.”

Sinor and his wife, Cheri LaVallee, own Sinor-LaVallee Wine Company based in Arroyo Grande; Sinor is also winemaker for Ancient Peaks Winery in Santa Margarita, which is owned by Doug Filipponi, Karl Wittstrom and Rob Rossi.

As well, Sinor is president of the San Luis Obispo Vintners Association and one of the consulting winemakers for Center of Effort, a winemaking operation based in Arroyo Grande. He was named Winemaker of the Year at the 2012 California Mid-State Fair.

With the purchase of Bassi Vineyard, Sinor said he hopes to expand on what he’s already accomplished.

“We’re just continuing to execute our business plan, which includes growing grapes and living the dream on the Central Coast,” he said.

While much of the attention has been paid to the Paso Robles wine scene, he sees a promising future for Edna Valley, too.

“We don’t have the land or the amount of wineries, and so there’s not as much potential for growth,” he said. “But we are reaching more customers, and our events almost always sell out. We have been building momentum for the last few years.”

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