Brown Butter Cookie Co. to open shop in Paso Robles

tstrickland@thetribunenews.comJuly 1, 2013 

Brown Butter Cookie Co. is moving into downtown Paso Robles’ iconic Acorn Building, its second location in San Luis Obispo County.

The company, which transitioned from a small gourmet deli to Cayucos’ popular shortbread cookie enterprise in 2009, plans to open at the corner of 12th and Park streets in late August.

“We were not planning on opening a retail shop this year … but we came across this space and could not pass it up,” said Christa Hozie, who owns the company with her sister, Traci Nickson.

Their original location and bakery is at 98 N. Ocean Ave in Cayucos.

The new 1,300-square foot spot — with a storefront directly under the brick building’s acorn-topped clock tower — was previously home to the Velvet clothing and accessory boutique.

Velvet has since merged with its other business, Tan Lines, located farther south at Fifth and Spring streets in the shopping center with Wells Fargo. The boutique had been downtown seven years, and its tanning store counterpart recently celebrated its 18th anniversary.

On Monday, the shop, now with façade signs for both businesses, had been open about three weeks. Tanning customers walked through a re-designed interior of dresses, denim and jewelry. Tanning products, such as lotions, also remained.

“I think people are coming in here knowing its Tan Lines, but since we did clothes before, they see that now we’re bringing it back and remodeling,” said store manager Beckie Goodwin.

The company is owned by Cyndea and Paul Patti.

Meanwhile, the cookie company plans to transform its new downtown interior to sell its brown butter sea salt cookies, logo canvas bags and T-shirts.

While the staff will not be baking there, “we want it to feel warm and inviting like our shop in Cayucos. Lots of great photos of our cookie makers on the walls,” Hozie said.

She’s unsure how many employees will staff the new shop but said it could be a mix of employees who transfer from Cayucos as well as new hires.

Velvet and Brown Butter Cookie Co. declined to disclose their financial information.

The cookie shop’s plans are the latest in a string of major summertime changes to the shops along 12th Street facing City Park. Existing downtown businesses Firefly Gallery, Artisan restaurant and new retailer Paso Robles General Store have all moved into the redesigned block previously home to A&R Furniture.

The Tribune is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere in the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.

Commenting FAQs | Terms of Service