Jaffa Café is named Small Business of the Year by lawmaker

newsroom@thetribunenews.comJune 6, 2013 

Jaffa Cafe moved from its Higuera Street location to 1308 Monterey St. in the MIX on Monterey building in San Luis Obispo.

TRIBUNE STAFF

Jaffa Café, which opened in San Luis Obispo more than 10 years ago and later expanded to Arroyo Grande and Paso Robles, has been named state Sen. Bill Monning’s 2013 Small Business of the Year.

Owner Adnan Saleh will be honored Monday at the California Small Business Day luncheon at the Sacramento Convention Center.

Jaffa Café has long served the San Luis Obispo community, Monning, D-Carmel, wrote in a news release. “For more than a year I have repeatedly heard about how Jaffa Café is a tremendous community partner, how generous Mr. Saleh is when supporting local community groups, and that the café is a touchstone for local events. It is a privilege to be able to recognize such a respected small business.”

Saleh called the small business award “very humbling,’’ saying he initially thought the phone call he received relaying the news was from “someone playing a joke on me.’’

Business continues to go well at the Mediterranean restaurants, Saleh said. Thanks to its larger San Luis Obispo location at 1308 Monterey St., sales are up 15 to 20 percent year-over-year, he noted, crediting the increase to better visibility there than at 1212 Higuera St., more parking and more outside seating.

Sales at the Arroyo Grande location, open for a year and a half, are also up year-over-year, he said. The café in Paso Robles, which opened in January in Panolivo Family Bistro, was franchised to Didier and Beatrice Cop, who own Panolivo.

The café in Arroyo Grande was franchised to Saleh’s brother, Ali Saleh, and his wife, Wendy.

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