Lucid Logistics in SLO develops new GPS satellite tracking system

newsroom@thetribunenews.comMay 3, 2013 

Lucid Logistics of San Luis Obispo has developed and released the first secure GPS all-satellite tracking system with guaranteed data delivery — technology that will enable worldwide customers, such as those operating trucking fleets, to increase their efficiency and employee safety, the company said.

To help fill the current backlog and pipeline of orders for the LL AMS-500i tracking system, Lucid Logistics said it has ordered 20,000 GPS all-satellite modems from Quake Global, the leading manufacturer of modems for mobile resource management.

“The lack of data integrity, message delivery standards and security has been a major concern in this industry for many years,’’ according to a Lucid Logistics news release. Lucid’s AMS-500i satellite system “guarantees safe, secure and accurate delivery of fleet’’ information to and from anywhere in the world, according to Cliff Henley, chief executive officer of Lucid Logistics. This includes highly classified, time-sensitive and mission critical data.

Lucid declined to disclose the cost of its investment in the system, said Joanna Wemple, marketing director.

Lucid, which offers a wide range of products, services and solutions for worldwide fleet and asset management, has 15 employees — 13 at its headquarters in SLO and one each at its offices in Mexico and Peru. It is budgeted to employ 22 to 24 people this year and has a backlog of orders totaling millions of dollars, Wemple said.

The privately held company declined to disclose annual revenues and profits.

Henley founded Fleet Management Solutions in 2002 and sold it to a public company based in the United Kingdom in 2010. He stayed there under contract with the new owner until last November, then became CEO of Lucid Logistics.

The Lucid Logistics board of directors asked Henley to be its CEO when he left Fleet Management Solutions, but he wasn’t willing to relocate, Wemple said. “So they directed him to build, grow and sustain Lucid Logistics here in San Luis Obispo,’’ she added. “Additionally, Cliff believes there is a wealth of local talent available.’’ Henley is also a company board member.

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