Letter to the Editor

Smart marketing

Director, Santa Lucia Chapter of the Sierra ClubApril 3, 2013 

In his Viewpoint (“GMO ban would limit choice,” March 21), Mike Broadhurst, as he often does, attempts to settle the 30-year controversy over genetically modified food and proclaim himself the victor.

I refer the interested reader to the comprehensive reports “GMO Myths and Truths,” downloadable at Earth OpenSource.org  , and “Environmental Effects of Genetically Modified Food Crops,” available at the website of the Union of Concerned Scientists, and I recommend Googling “Vandana Shiva on the Problem with Genetically Modified Seeds.”

These present the findings of people who, in Mr. Broadhurst’s words, “really understand the underlying facts,” and render irrelevant his belief that customers of farmers markets crave the “choice” of purchasing genetically engineered corn and would feel deprived if they had to go to a supermarket down the street to exercise that choice. (And not all our local farmers markets inform customers about what they are choosing, which means there is no choice.)

I invite him to consider that our farmers markets may want to put that question to residents in the form of a poll. He may also want to consider that a farmers market certified “GMO-free” might be considered smart marketing.

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