Vina Robles Amphitheatre to open this summer

Vina Robles winery’s outdoor venue will have 3,300 seats and may host up to 20 events a year

tstrickland@thetribunenews.comJanuary 17, 2013 

An outdoor amphitheater that will be San Luis Obispo County’s third-largest entertainment venue is nearly complete at a Paso Robles winery.

Vina Robles Amphitheatre is slated to host its first concert acts by mid-summer. Fifteen to 20 events a year will be planned between April and October, the company announced this week.

At 3,300 seats, the hillside amphitheater will feature a combination of tiered reserved seats, VIP boxes and general admission lawn seating around a 60-foot-by-40-foot stage.

The project also includes a full concession area, dressing rooms, box office, merchandise sales area, lounge areas, parking lot, restrooms and security and medical offices.

The venue has been in the works since spring 2011 at the 25-acre winery where Highway 46 East meets Mill Road.

The winery also announced it has hired San Francisco-based Prescient Entertainment, in partnership with AEG Live, as the venue’s promoter to book shows for its first concert season.

Booking acts for Vina Robles will be a “natural fit,” according to Prescient Entertainment President Lee Smith, because the firm produces concerts for similar venues in Northern and Southern California.

“Vina Robles will allow us to bring these same artists to Paso Robles as they travel between cities,” Lee said in a statement.

Prescient also books acts for Mountain Winery in Saratoga, which has featured entertainers such as James Taylor, Van Morrison, Steely Dan and Wilco.

AEG Live is a Los Angeles-based company that has worked with singers such as Carrie Underwood and Justin Bieber.

The largest entertainment venue in the county is the Paso Robles Event Center’s Main Grandstand Arena, at 14,661 seats.

Other large-capacity county venues — some indoor, some outdoor — include the Cal Poly Rec Center at 3,400; the Pozo Saloon and Avila Beach Golf Resort, at approximately 3,000 each; the Alex Madonna Expo Center at 2,400; and the Christopher Cohan Center at 1,289.

Forbes Hall at the Clark Center in Arroyo Grande has a seating capacity of 617.

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