August 17, 2012 

Vineyard in Edna ValleyMission San Luis ObispoSurfers at the beach

The Tribune

3825 S. Higuera St.
San Luis Obispo, CA 93406-0112

The Company

Motto: People you know, the paper you trust.

Founded: Founded in 1869 by District Attorney Walter Murray in what is now Mission Plaza, The Tribune is the oldest continuously operating business in the city of San Luis Obispo and one of the oldest enterprises in San Luis Obispo County. To learn more about The Tribune's history, browse our Facebook timeline »

Claim to Fame: The Tribune was the first newspaper to report that a Japanese submarine sank a U.S. oil tanker off the California coast on Dec. 23, 1941. The story was then suppressed by the secretary of war after it was also printed in The Cambrian and San Francisco Call.

Key Executives:

Bruce Ray, President and Publisher
Sandra Duerr, Vice President & Executive Editor
Sergio Holguin, Vice President of Online & Marketing
Terrie Banish, Vice President of Advertising
Don Dodds, Vice President of Circulation & Production
Devon Goetz, Vice President of Human Resources

Contact a Tribune employee »

General Hiring Contact: Vice President of Human Resources Devon Goetz at 805-781-7805 or e-mail

Distinction: Oldest business in San Luis Obispo

Market: San Luis Obispo County

Circulation Area: San Luis Obispo County

Customers: Subscribers are likely to be well-educated, affluent, slightly older and more white collar than the market average.

Site: The Tribune's main production site is 47,000 square feet and is located in the city of San Luis Obispo. The Cambrian, The Tribune's weekly newspaper, is located in Cambria.

Readership: 90,800 daily; 102,000 Sunday

Circulation: 34,211 daily; 40,777 Sunday

Size: Averages 36 pages daily; 53 pages Sunday

Single-copy sales 3,581 daily; 4,689 Sunday

Carrier Force: Independent contractors

Production: Managing Editor's ALS used for page make-up; Kodak CtP Trendsetters with Southern Litho plate processors and Nela in-line plate bender; 14-unit Goss Urbanite press with 6 Jardis paster units; GMA SLS 2000 12:2 inserter; Mueller-Martini stitcher-trimmer; AccraPly Post-It Note applicators.

Technology: Editorial content paginated using QuarkXPress, classifieds output using Digital Technology International (DTI) ClassSpeed software suite, and custom publications produced via Unisys Hermes. There are more than 75 Macintosh computers and 150 PCs on the Ethernet Local and Wide Area Networks utilizing TCP/IP protocol. QuarkXPress and Adobe Creative Suite software are used in the creation of the newspaper. The Sacramento Bee hosts Publishing Business Systems' Advertising Management (PBS AM) and Circulation Management (PBS CM) on a Sun Enterprise v880 server. Two local Sun Ultra2 servers host the Digital Technology International (DTI) classified advertising Sybase databases. Human Resources and payroll utilize corporate PeopleSoft and Kronos systems. PeopleSoft is used for all finance and budget applications.


Average Monthly Page Views/Unique Visitors:

• 3 million page views

• 400,000 unique visitors

Employees: 131

• Reporters/writers: 13

• Editors: 8

• Copy editors: 7

• Photographers: 3

• Graphic artists: 1

Major Awards:

2012 | California Newspaper Publishers Association’s Better Newspaper Contest: The Tribune received four awards: two first-place awards for features writing and front-page design and two second-place awards for its sports section and overall page layout and design (circulation category: 35,001 to 150,000). In addition, The Tribune won finalist awards for its environmental, lifestyle and arts and entertainment coverage.

In addition, The Cambrian won second place for best tabloid front page, designed by Managing Editor Bert Etling, and finalist awards for investigative and local breaking news coverage (circulation category: Weeklies up to 11,000).

2011 | California Newspaper Publishers Association’s Better Newspaper Contest: The Tribune received two second-place awards for editorial comment and arts and entertainment coverage (circulation category: 25,001 to 100,000).

In addition, The Cambrian won a first-place award for a feature story by Kathe Tanner that dealt with World War II veterans.

2010 | Society for News Design: Three awards, all for front pages (circulation category: under 50,000). The winning pages were a horizontal front page commemorating Obama's inauguration; a front page of Obama addressing Congress in 2009 (with a colorful galaxy image in the teasers); and a front page featuring the modeling career of a local resident.

2010 | California Newspaper Publisher's Association's Better Newspaper Contest: The Tribune received 10 awards — two first-place awards, three second-place awards and five honorable mentions (circulation category: 25,001 to 75,000).

First place: Business/Financial story to Melanie Cleveland for her story on "The rise and fall of a homebuilding empire (Hertel)"

First place: Environmental/Ag Resource reporting to David Sneed for his series "Solar Mecca"

Second place: Environmental/Ag Resource reporting to David Sneed, Bob Cuddy and Nick Wilson for their series, "Oceano Dunes: Playground or deathtrap?"

Second place: Investigative/Enterprise reporting to Leslie Parilla for her two-day series "In the care of a criminal"

Second place: Sports coverage to the sports staff

Honorable mention: Columns to Bill Morem

Honorable mention: Front Page for Jan. 15 and Jan. 21 front pages

Honorable mention: Lifestyles coverage to features staff

Honorable mention: Photo Essay to David Middlecamp for "Confronting cancer"

Honorable mention: Sports Photo to Joe Johnston for "Greyhounds refocused"

In addition, The Cambrian won two awards — one second place and one honorable mention (circulation category 4,300 and under).

Second place: Investigative/Enterprise reporting to Kathe Tanner for allegations of euthanasia at the Dancing Star Foundation animal sanctuary on the North Coast

Honorable mention: Local News Coverage to Kathe Tanner for the closing of the Harmony post office

2009 | Associated Press Executive News Council for California and Nevada: The Tribune received six awards in this annual competition (circulation category: 25,000 to 74,999)

First place: David Sneed and Sona Patel, Business Writing, for their three-part series on how the fishing industry's collapse is altering Morro Bay

First place: Leslie Parrilla, Investigative Reporting, for her series "In the care of a criminal" that found gaps in the regulatory system that keeps nurses who have been convicted of crimes out of hospitals

First place: David Middlecamp, Picture Story, for his series of photos on a local woman confronting cancer

First place: Joe Johnston, Portrait, for his image of a holy man

Second place: Bob Cuddy, Nick Wilson and David Sneed for their three-part series, "Oceano Dunes: Playground or deathtrap?"

Second place: Julie Lynem, Local Column, for her piece on Michelle Obama, "Patriots love their country in spite of flaws"

Major Advertisers: Kohl's, Target, Sears, Kmart, Wal-Mart, Big Lots, Old Navy, Best Buy, Rite Aid, CVS, Walgreens, Vons, Cost Plus World Market, Michaels, Aaron Bros., Home Depot, Orchard Supply, Office Max, Staples, Big 5 Sporting Goods, Dicks Sporting Goods, The Sports Authority, AT&T, Verizon, Rabobank, Daylight Gardens, Idlers, Miners Hardware, Cal Poly, Dignity Health Hospitals, Sierra Vista Hospital, Kennedy Fitness, Advanced Hearing, Coldwell Banker, Prudential Realty, Remax, Country Real Estate, San Luis Bay Motors, Coast BMW

Special Publications: The Tribune offers an array of weekly, monthly and annual special advertising sections. To target the real estate market, The Tribune publishes Real Estate Weekly on Saturday and Showcase on Sunday, as well as Real Estate Monthly, distributed monthly in the paper and on racks countywide. Vintages, a glossy magazine published bi-annually with an online directory of local wineries, covers the wine industry on the Central Coast. The Tribune also publishes BizBuzz EXTRA three to four times a year that offers in-depth coverage of San Luis Obispo County's economy and local businesses. The Tribune publishes more than 50 annual special sections, including Living Here, Cambria Phone Directory, the California Mid-State Fair Guide, the Paso Wine Guide and the Downtown Gift Guide. For a copy of the complete list of special advertising sections with deadlines and publication dates, contact The Tribune's advertising department at 805-781-7818.

Community Involvement: The newspaper supports numerous community events and organizations, including the California Mid-State Fair, Arroyo Grande Strawberry Festival, the City to the Sea Half-Marathon, Festival Mozaic, the San Luis Obispo International Film Festival, I Madonnari, the Paso Robles Wine Festival, Cal Poly Athletics, the San Luis Obispo Symphony and the Atascadero Wine Festival, in addition to many other smaller community events. The Tribune is also very involved with organizations such as the Food Bank, The San Luis Obispo Literacy Council, the Alzheimer's Association, the Downtown Association and the American Cancer Society. Many of The Tribune's employees support the community as members of local service clubs such as Rotary and the Chamber of of Commerce.

Morro Bay Harbor FestivalPismo Beach car showCalifornia Mid-State Fair in Paso Robles

The Community

Location: San Luis Obispo County is located on California's Central Coast, approximately halfway between Los Angeles and San Francisco. See map »

Population: 271,969 people live in San Luis Obispo County (2011 estimate)

Population Growth Rate: Up 0.9% (2010-2011)

Ethnic Makeup: 70.2% Non-Latino white; 21.3% Latinos; 3.7% Asians; 2.4% black; 0.2% Pacific Islanders; 1.4% American Indians; and 3.2% multi-ethnicities.

Median Age: 37.6 years

Median Household Income: $57,365 (2006-2010)

Median Home Price: $513,900 (2006-2010)

Climate: San Luis Obispo County enjoys moderate and sunny weather year round, making it a popular vacation destination.

Major Employers/Industries (listed alphabetically): Arroyo Grande Community Hospital, Atascadero State Hospital, California Mid-State Fair, Cal Poly, County Office of Education, Cuesta College, Division of Juvenile Justice, Ernie Ball, French Hospital Medical Center, Hearst Castle, Madonna Inn, Morro Bay Art Association Gallery, Pacific Gas & Electric Co., Ramirez Farm Labor, San Luis Obispo County Social Services, San Luis Obispo County Sheriff's Office, Selma Carlson Diagnostic Center, Sierra Vista Regional Medical Center, Twin Cities Community Hospital, U.S. Army Department, Wal-Mart. The top industries are tourism, agriculture, small retail, and light manufacturing and construction.

Major Retailers: Kohl's, Target, Sears, Kmart, Wal-Mart, Big Lots, Old Navy, Best Buy, Rite Aid, CVS, Walgreens, Vons, Cost Plus World Market, Michaels, Aaron Bros., Home Depot, Orchard Supply, Office Max, Staples, Big 5 Sporting Goods, Dicks Sporting Goods, The Sports Authority, Daylight Gardens, Idlers, Miners Hardware, Advanced Hearing

Higher Learning: Cal Poly, Cuesta College

Culture: The Performing Arts Center located on the Cal Poly campus, San Luis Obispo Symphony, San Luis Obispo Little Theater, The Great American Melodrama, International Film Festival, Festival Mozaic, San Luis Obispo Children's Museum, San Luis Obispo Art Museum, The Clark Center for the Performing Arts

Major Annual Events: Festival Mozaic, California Mid-State Fair, I Madonnari Italian Street Painting Festival, Wildflower Triathalon, Classic at Pismo Beach Car Show, San Luis Obispo Marathon, City-to-Sea Half-Marathon, Morro Bay Harbor Festival, Paso Robles Wine Festival, San Luis Obispo International Film Festival, Morro Bay Lighted Boat Parade, Arroyo Grande Strawberry Festival, Central Coast Wine Classic

Tourist Attractions: San Luis Obispo and San Miguel missions; Hearst Castle in San Simeon; Paso Robles and Edna Valley vineyards and wine-tasting; Pismo Beach; Morro Rock; Madonna Inn; Avila Beach; San Luis Obispo Farmers Market; and Charles Paddock Zoo in Atascadero

Recreation: Hiking, surfing, biking, off-roading, fishing, boating, camping

Sports: Cal Poly and Cuesta College teams, local high schools and amateur teams

Claim to Fame: San Luis Obispo was declared America's Happiest City in a segment of "The Oprah Winfrey Show" based on information in author Dan Buettner's book "Thrive: Finding Happiness the Blue Zones Way."

Famous Citizens: Newspaper magnate William Randolph Hearst; fitness guru Jack LaLanne; former Reagan National Security Adviser and Interior Secretary William Clark; singer and actor Zac Efron; Cal Poly sports stars John Madden, Ozzie Smith, Bobby Beathard and Chuck Liddell

Trivia: James Dean died in an automobile accident in San Luis Obispo County. Clark Gable married Lady Sylvia Stanley, widow of Douglas Fairbanks, in San Luis Obispo. The Frisbee was invented here, and Jamba Juice started here. San Luis Obispo is home to the world's first motel, doesn't allow fast-food drive-thrus and was the first city in the nation to ban smoking inside public buildings.

Tourism Information:

San Luis Obispo County Visitors & Conference Bureau

1037 Mill St.

San Luis Obispo, CA 93401


San Luis Obispo Chamber of Commerce

1039 Chorro St.

San Luis Obispo, CA 93401


Recent Issues of the Newspaper:

The Tribune

P.O. Box 112

San Luis Obispo, CA 93406-0112


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